Empty13 - Latest Comments

Re: Your customers do not want to be your friend

David Simpson — Wed, 29 May 2013 10:42:06 -0000

Great Article here from @digiday talking about the requirements for a value exchange as a premise for consumer relationships with your brand: http://www.digiday.com/bran...

Re: An Authentic Point of View

New River Marketing — Wed, 02 Jan 2013 07:40:34 -0000

Well I haven't seen much evidence in the way of music evolvement since 2008 when the financial crisis began. This isn't like the industrial strife and living conditions of the 70s which helped foment punk music nor the Thatcher years of the have and have-nots which created a swathe of protests in music e.g. UB40 and in TV e.g. Boys from the Black Stuff. And the Blair years gave us Oasis and Britpop. Can't see anyone being incited to be creative by the Coalition government. No, we're all pretty comfortable in 2013 - we're just happy with Coldplay (well some are).

Re: An Authentic Point of View

tacanderson — Fri, 14 Dec 2012 12:09:05 -0000

Angst and strife always create better music than contentment and complacency. Pretty much every musical genre was created during a "recession" of some sort and then when the economy turned around and people started buying CD's (or tapes) again, the music industry watered down the sound and mass produced it.

Re: The reality for brands is that platforms need great content on a regular basis

Rhonda Merrick — Fri, 07 Sep 2012 12:14:39 -0000

I can only hope you're right. It's past time for creative people to be in the forefront of supplying their content to the public. I know several talented filmmakers and hope they do have booming businesses starting in empty13.

Re: 2013: Back to Business As Usual

Paul Sutton — Mon, 20 Aug 2012 09:07:06 -0000

Thanks Tanya. As I say, I just feel that there have probably been a lot of wasted marketing bucks over the last year or so. I can totally see why some may look at 2013 and think 'what on earth are we going to talk about?'

Re: 2013: Back to Business As Usual

Tanya Vyas — Mon, 20 Aug 2012 09:03:25 -0000

I agree with your point here, Paul. It'll be interesting to see how the brands, which have piggy-backed on the celebrations this year, will fare next year!

Re: “The structure of the whole industry is holding things back…”

Sean Fleming — Fri, 27 Jul 2012 03:56:27 -0000

I think Fru makes some interesting observations. But there is a part of me that can't help but think it is a good thing there may be some damaging disruption visited upon the PR and comms sector.

This is what happens in times of significant change - some existing players are able to adapt and survive, but others lack the will (or the capability) and so get ousted by new market entrants.

Twas ever thus.

The invention of the refrigerator was, no doubt, a dark day indeed for the ice-harvesting industry.

Advertising agencies have always had the hearts & minds of clients in a way PR consultants generally only aspire to. Social media has opened up a route for them to get into PR and comms and they'ill find it easy to hire in PR people and tack comms onto ad campaigns.

Despite the Don Draper dreamworld some senior-ish PR guys I know inhabit, PR agencies will never become 'ad men'.

The only hope, I know... bleak, melodramatic... the only hope is to ensure you're not one of those firms left behind with an ever decreasing market opportunity to pursue, peddling your wares as press release factories.

Re: Brands will need to work much harder next year

Charlotte McEleny — Tue, 24 Jul 2012 08:07:06 -0000

Cheers James!

Re: Brands will need to work much harder next year

James Whatley — Tue, 24 Jul 2012 07:51:10 -0000

Smart thinking.

Re: In 2013 the world will be flat

empty13 — Fri, 20 Jul 2012 08:54:55 -0000

I totally agree with this Stephen. Especially with the TV point. TV is far from dying and in fact with the continued rise of dual screening and growth of connected TV next year, it's going to offer even more creative opportunities for brands.
Justin, Bite Communications